Privacy Policy

Effective Date: 30 April 2026 | Jurisdiction: Navi Mumbai, Maharashtra, India

Anna5 (“The Brand”, “we”, “us”, or “our”) is committed to protecting the privacy of every individual who visits www.anna5.in (“The Site”). This Privacy Policy explains what information we collect, how we use it, and your rights in relation to it. It is governed by the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act).

1. Information We Collect

We collect the following categories of personal data when you interact with The Site:

Identity & Contact Data: Name, email address, phone number, and billing/shipping address provided at checkout or account registration.
Transaction Data: Details of purchases, payment method type (we do not store full card details), and order history.
Technical Data: IP address, browser type, device identifiers, pages visited, and time spent on The Site, collected via cookies and analytics tools.
Marketing Data: Your preferences for receiving communications from us and your interaction with our emails and campaigns.
User-Generated Content: Reviews, testimonials, or messages you submit to us voluntarily.

2. How We Use Your Information

We use your personal data for the following purposes:

To process and fulfil your orders, including dispatch and delivery communications.
To manage your account and loyalty rewards (Anna5 Coins and Protocol tiers).
To send transactional emails (order confirmations, shipping updates).
To send marketing communications where you have opted in — you may opt out at any time.
To improve The Site, our products, and your experience through analytics.
To comply with legal obligations under Indian law.

3. Cookies

The Site uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, and analyse traffic. You may control cookie settings through your browser. Disabling cookies may affect certain features of The Site.

4. Sharing of Information

We do not sell your personal data. We may share it with:

Service Providers: Logistics partners (for delivery), payment processors (Razorpay), email marketing platforms (Klaviyo), and analytics providers — all bound by confidentiality obligations.
Legal Authorities: Where required by law, court order, or government directive under Indian law.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this Policy, or as required by applicable law. Order and transaction records are retained for a minimum of 7 years in compliance with Indian accounting and tax regulations.

6. Your Rights

Under the DPDP Act and applicable Indian law, you have the right to:

Access the personal data we hold about you.
Correct inaccurate or incomplete data.
Request erasure of your data, subject to legal retention requirements.
Withdraw consent for marketing communications at any time.
Nominate a representative to exercise these rights on your behalf.

To exercise any of these rights, contact us at hello@anna5.in. We will respond within 30 days.

7. Data Security

We implement reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Payment transactions are processed through Razorpay using industry-standard encryption. However, no method of transmission over the internet is 100% secure.

8. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.

9. Children’s Privacy

The Site is not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a minor has provided us with personal data, please contact us immediately.

10. Changes to This Policy

We may update this Privacy Policy from time to time. The revised version will be posted on this page with an updated effective date. Your continued use of The Site after any changes constitutes acceptance of the updated Policy.